Macau under Year of the Dragon promoted at Lisbon Travel Market 2012
Portuguese minister for Economy Álvaro Pereira receives his name written in Chinese at the Macau booth
Macau and Zhongshan representantives at BTL opening
Macau Government Tourist Office (MGTO) participates once again at Lisbon Travel Market (BTL, from the Portuguese abbreviation), running until Sunday, with a 54 square-meter booth showcasing the binomial historical-cultural heritage/business tourism, and the tourism potential of Macau.
The existing historical, cultural and economic links between Macau and Portugal, despite the geographical distance, justify the continuous promotion of Macau at BTL, the biggest Portuguese tourism fair, since its first edition, with Macau being already a benchmark for quality in the event.
Through its participation in the fair, MGTO aims to boost contacts between operators and tourism entities of Portugal, Macau and Mainland China. The Macau delegation to the fair, opened to public on Wednesday, includes a Macau tourism operator and representatives from Zhongshan Tourism Bureau.
Currently, where there is an increasing demand and visibility of Macau as tourist destination in Portugal, the message of MGTO at BTL 2012 will be focused on promoting and positioning the city as World Center of Tourism and Leisure, and promoting different products under the new marketing theme "Touching Moments - Experience Macau".
As in previous years, MGTO booth is also attended by representatives of Chinese traditional activities - a fortune-teller and a silhouette/calligrapher artist – both already very well-known in BTL. Macau's booth will also carry the already popular lucky draw that offers two trips to Macau including accommodation for two people.